Author: Terry

Not All Training Workshops Are the Same!

Hands-On Training Workshops changed my business. Internet marketing, aka search engine marketing, did not produce the results I was looking for and for most business owners who are also online. We will focus on how and why things change for the better at “hands-on” marketing training workshops and how it can change for your business too.

Speaker Training Workshops

What about the Marketing Gurus?

I read and studied all the so called internet gurus. Over the past 5 years I’ve spent tens of thousands of dollars and logged untold flight miles searching for that magic potion that would bring me success and wealth.

The truth was that I spent too much of my valuable time seeking out the answers and too little time actually putting that knowledge into practice. Why? Learning was fun to me, but doing the work was not so easy to impliment.

I have learned 153 ways to be successful at internet marketing but no one really taught me how to actually sit down and do it. That was until two real trainers came into my life who showed me it could be done and then one more master trainer and mentor who helped me figure out the why and then taught me how in a live hands-on training program.

“Hands-On” Training Workshops Make the Difference!

The first practical trainer I met in Atlanta at his marketing training workshop. David was a regular guy and when I volunteered to help him with some logistics we became friends. David was successful in a number of online marketing businesses with multiple websites. Best of all he shared his and others real life knowledge in practical, hands-on your laptop, training workshops. We actually put into practice what the gurus only talk about. Very exciting and many of us saw immediate results.

The second practical trainer was Amit. While I never met Amit his training company was well organized and his online courses, along with over the phone support, were very practical training workshops such that we produced actual internet marketing products and systems that produced real world results -results like the gurus just talk about.

The third, and to many others the most practical master trainer in the marketing business, is Paul Tobey, of Training Business Pros. Paul is my trainer and mentor. Paul’s live training workshops, be it for 3 hours or 3 days, provide more hands-on training than most other courses can offer in weeks if at all. I attend every one of Paul’s sessions that I am able to attend to improve my skills as a trainer and internet marketer.

Training Lessons Learned

What I have learned is that success in internet marketing is directly proportional to the amount of time you, or a team member, puts into the actual implementation of real world lessons at hands-on training workshops.

If you want to present and sell from the podium you need to learn from and practice with someone who does it successfully. Their training workshops must incorporate multiple segments to actual presentations by the attendees with feedback and support.

Some studies state that internet search engines account for as much as 85% of website traffic. If you want to have a website and social media presence that attracts leads from Google, Bing and other search engines then you need to sit with your laptop at the feet of someone who understands and shows you how to actually put it in to practice. It does not matter how your actual website looks if people cannot find you on the search engines.

We will certainly expand more on these ideas in future posts. Practical, hands-on training workshops, presented by those who are successful in the area of business you seek success, are available through companies like ours, Training Business Leaders. Give us a call to discuss your needs.

To Your Business Success!

Terry

SEO is an acronym for Search Engine Optimization.

SEO Search Engines Optimization Means Visits

In its simplest form SEO is the task of designing or redesigning the content and contextual elements of a single webpage.

The goal of SEO is such that when a person enters a word or phase in a search engine like Google that webpage will be presented to the person in the highest position possible when compared to all the other possible websites known by the search engine.

There are multiple factors considered by the various search engines to make such a placement in the results displayed. Some factors are common among most search engines but each has its own variations. Since Google is currently the most widely used search engine the focus of most SEO is on planning the webpage to rank highest on Google and thus it should also place high on other search engines like Yahoo or Bing.

Basic SEO Requirements

Good SEO should be focused upon both the webpage itself (on-page) and on external elements that refer to that webpage (off-page).

On-Page SEO related to both the content and context of a webpage. Content is the obvious element being the textual information presented on page. Context is the wrapper in which the content resides such as the structure of the content.

Off-page SEO typically refers to creating a buzz about your message such that other webpages and social media messages make an actual referral link to your webpage. We will cover off-page SEO in other post and in our training programs.

Content SEO

“Content is King” is a mantra heard around the SEO community. My opinion is that the search engines, and more importantly your readers, demand great content. Content is the message you want to relay to the reader. Within this webpage there is usually a key idea you want to express such that the reader is educated in some fashion.

Best practice seems to be to keep a single webpage or blog post focused on one key idea using about 300 to 500 words. The key idea of the content is summarized to a keyword or keyphrase which is used multiple times in the content.

If the reader is pleased with what they learned they will be more likely share your content with others through a link to your information on a webpage or through social media. When the search engines see these natural mentions in the form of links they reward the original webpage with a higher status or ranking and thus better placement in search results.

Contextual SEO

Once the content is identified the textual message should be laid out within the capabilities of the website theme such that the search engine, along with the reader, is able to easily identify the main message of the content.

Good SEO of the layout of the content allows readers to easily identify that the information is what they are looking for and keeps them interested and reading the webpage. If the search engine identifies your webpage as what the reader actually wanted then the search engine will again reward the webpage in the overall search rankings.

Contextual elements include headlines, links, keyword or keyphrase placement, page names, descriptions and other factors explored further in our training programs.

Three Steps to Get Your SEO Started

SEO can be a daunting task but there are three steps that everyone should do to get started.

  1. Check Your Current Indexing Status: Using any number of available tools find out how the search engines see your website pages, each and every important page on your website. If the search engines don’t know your pages do not exist, then your potential readers will never find your pages. Make certain that the search engine knows that your important webpages exist. If not then fix it.
  2. The next step relates to the keywords or keyphrases we discussed earlier. Do you have keywords that are appropriate for the content and more importantly are the keywords what your potential readers are typing into the search engines? Do your research, again with appropriate tools, and use the keywords in the proper context of your content.
  3. Drive the Buzz about your content through social media, groups and other avenues such that your webpages are referenced in links from other webpages and social media.

 

Introduction to SEO

In a previous session we looked at the importance of providing current and relevant content to retain your readers’ interest and attention. As they read more and more from you they will build trust in your expertise and use you as a reliable source of information. When that level of trust is obtained and there is a need for your type of product or service, you will be top-of-mind such that they will be open to your offer and become a customer. We also briefly mentioned the need for basic SEO tasks applied to the content.

In today’s session we will examine the seeding your content with key words or phrases that will enhance your prospecting and lead generation online throughout the search engines such as Google, BING and Yahoo. This seeding is known as Search Engine Optimization, or SEO, and the goal is to give you an overview such that you have the basics to know what to learn and implement yourself using simple tools.

The following recommendations are based on our own experience and are an integral part of our internet marketing efforts. How these ideas work for you will depend on how well you learn and implement them among other factors not under discussion herein.

Every article you write to post on your website is always based on a certain theme or idea that can usually be described in a key word or key phrase such that the reader has some idea of the topic. Search engines are no different; their algorithms read your content assessing the key focus of the article such that they can provide the most relevant information to people who are searching for your type of information. If the search engines see your content as relevant, current and unique you have a better opportunity of ranking high in the search results page, hopefully page one.

So, once you have identified the key word or phrase for your article, how do you use them to enhance your ranking within the search engines? You have no doubt heard of the term Search Engine Optimization, or SEO. There are many factors that we could discuss on SEO but today let’s just look at the basics of SEO within your article posting on your website.

SEO Basics

The SEO basics include the use of your keyword or keyphrase in five areas of your website posting of your content being:

  1. within the page’s meta keyword identifier
  2. within the custom title tag
  3. within the page’s meta description
  4. within your article content itself
  5. within the description of images in your article

Keep in mind that the short descriptions to follow only skim the surface and that more detailed training is required to learn how to properly implement this advice. Don’t let this terminology scare you – there are user friendly SEO tools to help you perform these tasks yourself or by someone on your team.

SEO Within the Page’s Meta Keyword Identifier

Experts agree that the use of too many key ideas (or keywords) within an article can lead to confusion for the reader, as well as for the search engines. We suggest that each article you post on your website should have only one focused keyword or keyphrase around which all other content is focused. Once selected, through a task called Keyword Research, it is then placed in what is technically called the Meta Keyword Identifier of the website’s programming code. Again, with a little training and practice most people can do these tasks regularly on every article they post on their websites.

SEO Within the Custom Title Tag

While you may come up with a relevant title for your article, there is an opportunity to generate a custom title for the search engine results listing of your website. Thus you can have one title relevant to your article while having another title for the search engine results that may be more enticing to someone searching on your topic. Best practice is to use your keyword or keyphrase in the custom title tag. Choose your words wisely as you only have 70 characters. Once again, don’t despair; there are user friendly tools to insert this tag into the programming code.

SEO Within the Page’s Meta Description

While not seen within the website itself by the reader, the meta description is seen in the search engine results page listing for your posting. It is your chance to describe the benefit to the searcher for clicking through to your website for the information they need. Again, choose your words wisely as you only have 156 characters.

SEO Within Your Article Content Itself

This single keyword or keyphrase should be placed strategically but naturally within your article content. At a minimum it should be used in the first paragraph, in a headline and sub-headline, and throughout the article as needed, but don’t over-do it. Experts suggest a keyword density of about 2% to 4.5% that includes all the content, titles, meta sections and image descriptions. There are also user friendly tools to quickly assess the percentage of use of keywords allowing you to add or take remove keywords.

SEO Within the Description of Images in Your Article

Best practice is to place a relevant and interesting image within your article posting. This can be a simple picture to a more complex chart. Within the programming code you can place a title of the image as well as what is called an Alt Tag. Don’t worry about what it means just know that you should place a very short one to five word description of the image along that contains the keyword or keyphrase. Once again, the tools are able to handle this task too.

SEO Results and Training

There you have it – the basics of SEO that if used properly, along with other tasks, will aid your marketing efforts providing more prospects, more leads and more closed deals.

As we mentioned earlier this information describes what to do. The SEO how-to requires more training such as that offered by Training Business Leaders and Training Business Pros.

 

Here below is a screen capture of one of our favourite SEO tools when building a new webpage or blog post. It provides automated feedback and when you get it right you get a green light – how simple can it be. In another post we will cover the use of this tool and how it saves time and makes for better search results of your pages.

SEO Tool by Yoast

Only 46 per cent of Canadian independent businesses have a dedicated business website according to a recent RBC Poll. Other studies and common knowledge point to the fact that a majority of Canadians are searching for and/or buying products and services online. They are becoming increasingly more comfortable in doing so at all demographic levels.

Jim Mulligan, the national director for Retail at RBC Royal Bank stated, “Businesses need to be visible where consumers choose to be, so investing in an online strategy is fundamental to attract new customers and stay competitive.”

So why do more than half of Canada’s business entrepreneurs not have a dedicated business website? A better question is why do 46% of these independent businesses utilize the internet website?

Challenges to having a Dedicated Business Website

Clock-1The poll gives some insight stating that a large percentage of businesses rank finding and keeping customers are challenges that require promotion over the internet. This is because that is where there customers are hanging out. Without a business website dedicated to customers a business is not giving their customers what they want and thus sales will reflect that omission.

Statistics Canada reports that more than 80 per cent of the Canadian population is online. Growth in online sales has been steadily increasing for years. RBC’s poll states that, “… twenty per cent of entrepreneurs admit that keeping up to date with technology is among their top challenges.”

In my opinion technology is not the problem. It is more a matter of education of oneself on the tools and services available to online marketers.

Systematization is First Step to Dedicated Business Website.

Every day there are new online tools and services that come to market to assist small business marketers. However, they typically are islands unto themselves causing confusion, stress and no real results. What is needed is an understanding of how to plan, install, systemize and manage these tools for the most effect on the bottom line.

Systemization is vital to integrate external marketing strategies (i.e. Facebook, Twitter, Pinterest, Radio, TV, Newsprint, etc.) to bring prospects to your dedicated business website. Once on your website, your job is to let prospects know they are in the right place for the product or service they need. Then you must convince them why they should buy your product or service over any other similarly available product or service. Your system needs to be easy people to navigate and very repeatable over and over. It must also be easy to maintain in a short time period.

Systemization takes both time and training to implement correctly but once completed it will simplify the task of maintaining your online presence freeing you up to pursue other business or personal interests.

Social Media Can Feed Your Dedicated Business Website

“Small merchant online and social media strategies can result in market growth and greater profitability,” as noted by Brisebois in the report on the RBC Poll. The poll also finds that when it comes to implementing social media, “only 39 per cent of entrepreneurs surveyed say that they use social media to promote their business.” Perhaps the reason is lack of understanding or perhaps time constraints. Either way, training for systemization is the answer.

Mulligan suggests correctly that businesses with an ongoing social media strategy afford positive benefits for entrepreneurs such as (and we quote):

  • Improved market awareness;
  • More lead generation opportunities;
  • Increased relationship building opportunities with existing customers and prospects;
  • Better reputation monitoring; and
  • Additional traffic to existing web sites.

We all want to build our brands, capture more qualified leads and build customer loyalty. Clearly in today’s increasingly digital marketplace there is a real opportunity for that large group of businesses to build their web presence with an inspiring social marketing strategy and an engaging website that systematically brings better leads that convert to raving customers for life.

Where to Start

Training Business Leaders, among a few other companies, offers training courses in digital internet marketing, search engine optimization and live presentation marketing. These courses are aimed at increasing the number of prospects to your dedicated business website, generating qualified leads and converting those leads into customers who provide revenue for your business.

Link to: RBC Poll article