Tag: SEM

Not All Training Workshops Are the Same!

Hands-On Training Workshops changed my business. Internet marketing, aka search engine marketing, did not produce the results I was looking for and for most business owners who are also online. We will focus on how and why things change for the better at “hands-on” marketing training workshops and how it can change for your business too.

Speaker Training Workshops

What about the Marketing Gurus?

I read and studied all the so called internet gurus. Over the past 5 years I’ve spent tens of thousands of dollars and logged untold flight miles searching for that magic potion that would bring me success and wealth.

The truth was that I spent too much of my valuable time seeking out the answers and too little time actually putting that knowledge into practice. Why? Learning was fun to me, but doing the work was not so easy to impliment.

I have learned 153 ways to be successful at internet marketing but no one really taught me how to actually sit down and do it. That was until two real trainers came into my life who showed me it could be done and then one more master trainer and mentor who helped me figure out the why and then taught me how in a live hands-on training program.

“Hands-On” Training Workshops Make the Difference!

The first practical trainer I met in Atlanta at his marketing training workshop. David was a regular guy and when I volunteered to help him with some logistics we became friends. David was successful in a number of online marketing businesses with multiple websites. Best of all he shared his and others real life knowledge in practical, hands-on your laptop, training workshops. We actually put into practice what the gurus only talk about. Very exciting and many of us saw immediate results.

The second practical trainer was Amit. While I never met Amit his training company was well organized and his online courses, along with over the phone support, were very practical training workshops such that we produced actual internet marketing products and systems that produced real world results -results like the gurus just talk about.

The third, and to many others the most practical master trainer in the marketing business, is Paul Tobey, of Training Business Pros. Paul is my trainer and mentor. Paul’s live training workshops, be it for 3 hours or 3 days, provide more hands-on training than most other courses can offer in weeks if at all. I attend every one of Paul’s sessions that I am able to attend to improve my skills as a trainer and internet marketer.

Training Lessons Learned

What I have learned is that success in internet marketing is directly proportional to the amount of time you, or a team member, puts into the actual implementation of real world lessons at hands-on training workshops.

If you want to present and sell from the podium you need to learn from and practice with someone who does it successfully. Their training workshops must incorporate multiple segments to actual presentations by the attendees with feedback and support.

Some studies state that internet search engines account for as much as 85% of website traffic. If you want to have a website and social media presence that attracts leads from Google, Bing and other search engines then you need to sit with your laptop at the feet of someone who understands and shows you how to actually put it in to practice. It does not matter how your actual website looks if people cannot find you on the search engines.

We will certainly expand more on these ideas in future posts. Practical, hands-on training workshops, presented by those who are successful in the area of business you seek success, are available through companies like ours, Training Business Leaders. Give us a call to discuss your needs.

To Your Business Success!

Terry

SEO is an acronym for Search Engine Optimization.

SEO Search Engines Optimization Means Visits

In its simplest form SEO is the task of designing or redesigning the content and contextual elements of a single webpage.

The goal of SEO is such that when a person enters a word or phase in a search engine like Google that webpage will be presented to the person in the highest position possible when compared to all the other possible websites known by the search engine.

There are multiple factors considered by the various search engines to make such a placement in the results displayed. Some factors are common among most search engines but each has its own variations. Since Google is currently the most widely used search engine the focus of most SEO is on planning the webpage to rank highest on Google and thus it should also place high on other search engines like Yahoo or Bing.

Basic SEO Requirements

Good SEO should be focused upon both the webpage itself (on-page) and on external elements that refer to that webpage (off-page).

On-Page SEO related to both the content and context of a webpage. Content is the obvious element being the textual information presented on page. Context is the wrapper in which the content resides such as the structure of the content.

Off-page SEO typically refers to creating a buzz about your message such that other webpages and social media messages make an actual referral link to your webpage. We will cover off-page SEO in other post and in our training programs.

Content SEO

“Content is King” is a mantra heard around the SEO community. My opinion is that the search engines, and more importantly your readers, demand great content. Content is the message you want to relay to the reader. Within this webpage there is usually a key idea you want to express such that the reader is educated in some fashion.

Best practice seems to be to keep a single webpage or blog post focused on one key idea using about 300 to 500 words. The key idea of the content is summarized to a keyword or keyphrase which is used multiple times in the content.

If the reader is pleased with what they learned they will be more likely share your content with others through a link to your information on a webpage or through social media. When the search engines see these natural mentions in the form of links they reward the original webpage with a higher status or ranking and thus better placement in search results.

Contextual SEO

Once the content is identified the textual message should be laid out within the capabilities of the website theme such that the search engine, along with the reader, is able to easily identify the main message of the content.

Good SEO of the layout of the content allows readers to easily identify that the information is what they are looking for and keeps them interested and reading the webpage. If the search engine identifies your webpage as what the reader actually wanted then the search engine will again reward the webpage in the overall search rankings.

Contextual elements include headlines, links, keyword or keyphrase placement, page names, descriptions and other factors explored further in our training programs.

Three Steps to Get Your SEO Started

SEO can be a daunting task but there are three steps that everyone should do to get started.

  1. Check Your Current Indexing Status: Using any number of available tools find out how the search engines see your website pages, each and every important page on your website. If the search engines don’t know your pages do not exist, then your potential readers will never find your pages. Make certain that the search engine knows that your important webpages exist. If not then fix it.
  2. The next step relates to the keywords or keyphrases we discussed earlier. Do you have keywords that are appropriate for the content and more importantly are the keywords what your potential readers are typing into the search engines? Do your research, again with appropriate tools, and use the keywords in the proper context of your content.
  3. Drive the Buzz about your content through social media, groups and other avenues such that your webpages are referenced in links from other webpages and social media.