Your online reputation can be your strongest asset or a huge liability.
Did you know that Google controls 92% of all search engine traffic?
And that 90% of people only look at the first page of search engine results to form their impression?
That’s why you want people to get a positive first impression when they search for you online.
If the results are positive — you have positive press articles, reviews, comments, star ratings, social profiles, a strong online presence and high visibility — they’ll make you appealing.
Your ideal customers will actively seek you out and want to do business with you, hire you, or at least take a step towards it.
But if you have bad press, negative reviews, low star ratings, a poor online presence, or even nothing much of note, they’re less likely to believe that you’re right for them and they’ll look elsewhere.
In fact, according to Moz, businesses risk losing 22% of potential customers when just one negative article is found by users considering buying their product or service.
And if four or more negative articles pop up in a search query, you’re likely to lose 70% of business.
As Warren Buffett says…
“It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently.”Warren Buffett
American Investor, Philanthropist & Billionaire
The information included in Google search results for a company or product name will inevitably have an impact on the profitability of that company or product.
Which is why it pays to look after your online reputation.
People Struggle To Consider Someone An Authority Without Media Coverage Or Association With Trusted Brands
In today’s hyper-competitive online marketplace, it is critical to remain “top of mind” with your potential customers.
And businesses recognize that they need association with well-known media brands in order to stand out from the crowd online and become irresistibly magnetic to their target audience.
Publishing to on high influence sites allows you to do exactly this while generatingg an immediate and measurable ROI.
But if you’re anything like most people, you might be wondering…
“Why would a business pay $1,000-$5,000 a month for a publishing service like this?”
And the answer is simple…
Some businesses have a very high average customer value (ACV).
Think about a local dentist, for example.
The average dental patient stays with a practice for 7-10 years and spends $653 per year.
This means every new patient who comes into their practice is worth $4,500.
Think about this for a minute.
Imagine the campaign we created for you brought in just 3 new high value clients in the next month.
Using our dentist example that would be an extra $13,500 in new business. A significant rise above their spend.
Now, let me ask you a question:
Would YOU give someone say $2,000 if you knew you would make $13,500 or more, every single month?
I don’t know about you, but if someone told me that every month I could hand them $2,000 and get $13,500 in return, then I’d take that deal in a heartbeat.
That’s Why This Service Is So “In Demand”?
The fact is, most business owners WANT to pay money to acquire new customers, clients, or patients.
And if we together set a consistent, predictable path to bring in new business, you will be a happy client of ours for a long time.